WALLA WALLA SWEET ONIONS @ AD3
Walla Walla Sweet Onions is an established brand that wanted to grow market share. AD3 was tasked with creating a campaign that would produce the impression of an increase in consumer demand. Working with a limited budget, AD3 produced a 15 second TV spot and purchased targeted time slots in early morning news broadcasts in order to dominate the medium. AD3 believes that a stronger presence can be made when a limited budget controls one medium rather that place small portions across several media outlets. With the high level of frequency AD3 created the impression of a major campaign in the minds of produce buyers who ordered 30 percent more product to ensure an ample supply of Walla Walla Sweet Onions to meet consumer demand.
HOLLYWOOD FRIES @ AD3
By building a website designed as a blog, AD3 harnessed the power of the Internet to create a “buzz” about Hollywood Fries within the food service industry. Reaching trade organizations and starting a conversation about a premium frying potato was a unique use of a social media outlet. But by partnering with several popular restaurants and their celebrity chefs, AD3 reached the food service industry with an endorsement and conversation about the outstanding taste and quality of the Hollywood Fries Russet Potato.
HOME-FLEX @ AD3
AD3 was asked to create a rebuttal campaign in response to a misleading ad run by a competitor. AD3 produced 4 different ads as well as advertorials addressing the issues, explaining its benefits and superior features and how Home-Flex has met and exceeded the needs of the industry. Each ad was visually powerful with a bold message and story. The campaign produced an awareness that Home-Flex products were the most reliable brand in the marketplace.