AD3 is busy helping Progressive Produce prepare for a successful launch of its new MicroBaker® Bites product. Our creative team has developed attractive consumer-appealing packaging and Point of Purchase display containers, in addition to sell sheets, and ads, to showcase the product and present it to the marketplace.
“This is a substantial mass media introduction because MicroBaker Bites microwaveable gourmet petite potatoes is such a unique entrée,” said AD3 president Bob Bornhoeft. The newest addition to the MicroBaker® family, MicroBaker Bites are fingerling potatoes hand-selected for quality and size, sealed in a microwave-safe bag that cooks in just four minutes. Progressive Produce created the product with today’s on-the-go consumer in mind. The marketing campaign says the product helps turn meals from bland to grand because they’re delicious one bite at a time. And at 85 calories per serving, they’re a nutritious dish that’s easy on the waistline.
We’re putting the final touches on the campaign now. The product is scheduled to be in local grocery stores by the end of September.
AD3 is a tight-knit group of imaginative creatives who also are designers, writers, branding experts, art directors, web designers and strategists. Titles aside, we're driven and creative to the core and nothing gets us up and going more than creating solutions for the clients and brands we passionately serve. This is what drives us, what launches us out of bed in the morning.
Actually, every creative day @ AD3 begins the night before. Our clients' marketing challenges are always on our mind, and every night we carefully tuck them into our subconscious where they can subtly germinate and grow. Ideas and ground-breaking strategies then hit us over our first cup of coffee or driving to the conference center for a creative meeting. We love to collaborate with our clients and then bounce ideas off each other. Creative juices flow, great ideas emerge, and marketing solutions come to life throughout the day, no matter how small the budget or how tight the schedule. An AD3 day isn't complete unless we're creating bold, imaginative solutions — marketing programs with a unique twist and creative that grabs attention while setting our clients apart.
We live to be creative for our clients and we always are. Every day.
A name is the gateway to your brand experience—helping to shape people's first impressions, associations and connections to what you do. AD3 will help you develop naming strategies and memorable identities that set you apart and stand for who you are.
A brand is a promise from a seller to a buyer built on understanding and trust. It is a guarantee that assures your product will deliver what was promised — a quality that takes time to win and can be lost in a second. AD3 understands how to build a brand and create trust, and once established, consistently integrates it across the entire spectrum of marketing activities.
Creating a powerful brand is an asset that drives your business ahead of the competition. Great brand strategies are grounded in the story of an organization—its legacy, unique capabilities and opportunities.
Brands are crafted and expressed through inspiration and creativity. AD3 can define and communicate your uniqueness, differentiation and value by developing an identity design system and brand strategy with visual impact that clearly articulates your product or service's value and how it benefits customers.
We believe corporate identity, advertising, print communications, websites, trade show displays, signage, etc are all the building blocks of brand architecture. These are all elements we use to define your brand and make it stand out.